Girls in Tech

Girls in Tech is a nonprofit organization dedicated to eliminating the gender gap in tech. Girls in Tech counts more than 60,000 members in 50+ chapters around the world.

The Challenge

The old website was built on WordPress Multisite with a page builder. Branding was not well defined and consistent even on the main site. Subsites were loosely defined, and their management was not easy. There was no layout and content consistency.

We supported our partner, Women Branding Agency Tote + Pears, in taking their client to the next level.

How the old website
was branded

The main feeling was: just another WordPress site. There was no clear design language or established character that spoke for the mission. No coherency or thoughtful visual communication.

Across the subsites network, the problem was even more apparent.

How the Website performed

The website was built with a page builder that gives a poor performance. Without additional optimization, page bulders usually score the half of a clean WordPress build by Web Core Vitals indicators.

Performance Grade

Page Size

4.1 MB

Load Time

7.86 sec

Requests

Mobile

Mobile optimization score by Pagespeed Insights

Desktop

Desktop optimization score by Pagespeed Insights

Technical SEO Audit

Technical SEO analysis helps find and improve the most critical aspects of the site. Improving these also improves your organic traffic and usability of the site.

Indexing and crawlability

404 page set up correctly Yes
404 page set up correctly Yes
robots.txt file Yes
Resources with 4xx status code 16

Images

Broken links Yes
Empty Alt Text Yes

Encoding and Technical Factors

HTTPS pages with mixed content issues Yes

Other issues we found

Missing Images

On some layouts we noticed missing images.

Readability and Categorization

Low contrast on buttons makes the text unreadable. Webinars using blogs for annuncements instead of specialized components.

Line Spacing

Line spacing could be improved. In some places is too big, yet in others, it feels too condensed.

Hosting Infrastructure

The current hosting provider was affecting the performance through oversold infrastructure.

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Identified Improvement Areas

Keeping the branding consistent on the main site and across the chapters (WordPress subsites)
Recommending WordPress as the best CMS for nonprofits
Performance Improvements

Making event planning easier by creating a set of predefined components and pages
Making the management of international chapters easier

Allowing centralized, yet optional content distribution across the WordPress network
Building reusable and on-brand Gutenberg components that can be used everywhere

The Solution

Our partner, Women Branding Agency Tote + Pears, developed extraordinary branding, solving all the mentioned challenges for Girls in Tech. Now we were strategically able to develop unified and on-brand components and templates for WordPress on Multisite architecture and help Girls in Tech manage their site network with ease.

Some of the improvements we accomplished together

Applying consistent branding on the main site and across the chapters (WordPress subsites).
Developing a set of page templates and components for Events to standardize operations and layout.
Developed additional modules and to support the organization in improving its image and position.

Standardized the chapter’s design, components, and pages to make their education and maintenance easier.
Built a mechanism for centralized yet optional content distribution across the WordPress network.

Developed reusable and on-brand Gutenberg components that can be used everywhere.
Provided video training and recording for the site infrastructure and components for their developers.

Our Results

Aside of implementing the amazing branding that Tote + Pears developed, we made sigificant improvements in the following areas:

600%

Load Speed Increase

From 7+ seconds to almost 1-second page load makes a significant change — especially for tech-oriented organizations.

40%

Overall Performance Increase

The combined index of overall performance and technical user experience is increased by 40%.

90%

Technical SEO Issues Resolved

Within the budget, we resolved over 90% of technical SEO issues.

50%

Page Size Reduced

We optimized the page sizes to approximately 50% and decreased media size to only 30% without visibly losing on the quality.

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Technical SEO on Delivery

Technical SEO analysis helps find and improve the most critical aspects of the site. Improving these also improves your organic traffic and usability of the site.