
Girls in Tech is a nonprofit organization dedicated to eliminating the gender gap in tech. Girls in Tech counts more than 60,000 members in 50+ chapters around the world.
The old website was built on WordPress Multisite with a page builder. Branding was not well defined and consistent even on the main site. Subsites were loosely defined, and their management was not easy. There was no layout and content consistency.
We supported our partner, Women Branding Agency Tote + Pears, in taking their client to the next level.
The website was built with a page builder that gives a poor performance. Without additional optimization, page bulders usually score the half of a clean WordPress build by Web Core Vitals indicators.
66
4.1 MB
7.86 sec
75
Mobile optimization score by Pagespeed Insights
Desktop optimization score by Pagespeed Insights
Technical SEO analysis helps find and improve the most critical aspects of the site. Improving these also improves your organic traffic and usability of the site.
On some layouts we noticed missing images.
Low contrast on buttons makes the text unreadable. Webinars using blogs for annuncements instead of specialized components.
Line spacing could be improved. In some places is too big, yet in others, it feels too condensed.
The current hosting provider was affecting the performance through oversold infrastructure.
Our partner, Women Branding Agency Tote + Pears, developed extraordinary branding, solving all the mentioned challenges for Girls in Tech. Now we were strategically able to develop unified and on-brand components and templates for WordPress on Multisite architecture and help Girls in Tech manage their site network with ease.
Aside of implementing the amazing branding that Tote + Pears developed, we made sigificant improvements in the following areas:
600%
From 7+ seconds to almost 1-second page load makes a significant change — especially for tech-oriented organizations.
40%
The combined index of overall performance and technical user experience is increased by 40%.
90%
Within the budget, we resolved over 90% of technical SEO issues.
50%
We optimized the page sizes to approximately 50% and decreased media size to only 30% without visibly losing on the quality.
Technical SEO analysis helps find and improve the most critical aspects of the site. Improving these also improves your organic traffic and usability of the site.
Improved management for chapters, including a process for launching new subsites.
The podcast is a new content format on the Girls in Tech website, giving more leadership opportunities.
Using designed blocks protects the branding from human errors when editing the content.
We separated the content from the design with Gutenberg blocks, thus preventing the layout and branding consistency.
Finding a development partner isn’t easy. Lucky for us, we’ve found our team at MANE. Referred by a friend, Sasha and the group at MANE was everything we’d hoped for — reliable, strategic, and collaborative. They cared about our clients and easily integrated into our team. Often going above and beyond to make sure that the work that was delivered the team exceeded our expectations.