WFU Center for
Private Business

The Wake Forest University Center for Private Business supports and serves privately and family-held businesses across North Carolina.

The Challenge

The Wake Forest University Center for Private Business is a premium business organization, but the old layout did not support this perception. 

Supporting our partner, branding agency Elephant In The Room, our goal was to plan and build the WordPress architecture that will:

  • Automate content delivery by pulling from external sources.
  • Disable content editing repetition for multiple platforms.
  • Build reusable and on-brand Gutenberg components that can be used across the website.
  • Implement MemberClicks API for WordPress without using a plugin.
  • Build caching mechanism for MemberClicks API to speed up the page load time.
WFU CPB Old Site

How the old website
was branded

Although a specific design style guide was set, including a consistent color palette and steady typography, the website missed a unique character.

The branding was not conveying the values of the organization to its full potential.

Some of the UX Issues on the old site

UX Audit Invisible Links

Links Not Visible

Some links in the menu are not visible due to low contrast with the background color.

Menu Automatic Expansion

Unwanted Menu Expansion

For some reason, the menu was expanding on specific screen resolutions without any trigger.

Complex mobile menu

Complex Mobile Menu

The mobile menu has several levels and multiple interface approaches.

Embedded image and mouth covered

Text Embedded, Scaling and Placement

Text is embedded on the image, cut off when it’s scaled, and label placement unawareness.

Project Solution

The Solution

We worked with our branding agency partner Elephant In The Room, on this project. They developed great branding while we, as a WordPress Specialized Agency, handled the technical part of the project. 

Together we helped WFU Center for Private Business in:

  • Improving the branding of the website to better support the organization’s potentials and goals.
  • Building reusable and on-brand Gutenberg components that can be used across the website.
  • Automating content delivery by pulling from external sources.
  • Eliminating the content editing repetition for multiple platforms.
  • Implementing MemberClicks API for WordPress without a plugin.
  • Building caching mechanism for MemberClicks API to speed up the page load time.
  • Improving SEO Technical Performance
  • Simplifying and improving the UX

Mission

Wake Forest University
Center for Private Business

To enable privately held businesses to thrive by helping them to achieve dreams for their business, family, employees, community, and stakeholders by providing access to industry leaders, resources, networks, and education.

Summary of Services for
WFU Center for Private Business

Improvements
  • Branding
  • UX
  • Content Distribution
  • Separating Content from Design
  • On-Brand Standardized Components
Services
  • Front-end Development
  • Back-end Development
  • HTML/CSS Coding
Technologies
  • WordPress
  • Gutenberg
  • Bootstrap
  • MemberClicks API

Model D.E.I Everyday

Wake Forest University
Center for Private Business

Bring Your Whole Self So We Can Learn and Grow Together.
We are committed to growing and empowering a diverse community of leaders who strive to build better, more equitable businesses.

Vision

Wake Forest University
Center for Private Business

It is our hope that the Center for Private Business continues to be a catalyst for economic growth and deeply embedded in the social prosperity of our region and beyond.

Some of the WordPress layouts we built
for WFU Center for Private Business